Database Marketing Services, Database Tracking

Post# A592442 · New Delhi, India · Posted by: machwancommunication

MCR provide Data Standardization & Database Cleaning, Database Profiling, Contact Profiling, Database Tracking in Programmatic Manner, Vertical / Segmentation Focus Profiling, Competitive Intelligence by Products, Categories & Brands. The databases are generated from different sources and are available in different templates and it becomes pertinent to process the same to make it usable. For this we allow the databases to pass through several layers of activities such as Data Standardization, Data Cleaning, Data De Duplication, Data Validation.

Database Tracking is basically an extended form of validation and updating process whereby a huge chunk of data/critical business information gets tracked regularly over a period. Data Profiling very important for organizations to profile, update and manage the business-critical information regularly, constant validation and updating of data plays a major role in database management. Profiling the contacts for identifying who is your best target audience. Market Intelligence also includes the information relevant to a company's market, competition and other business critical data points gathered and analyzed. Segmenting the marketing vertically means picking a specific niche and trying to brand yourself as a product or service that specializes in that niche area.

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